Fast food is probably not the first thing most people think of when planning out their investment portfolio. However, investing in fast-food franchises may have more benefits than you think.
1. Brand Power
The power of franchising lies with the instant recognition of the name. When you open a new location for a popular franchise, such as McDonald’s, Wendy’s, Burger King or Taco Bell, you can count on having a built-in customer base who are already familiar with your products. This brand recognition is a large part of why successful investors, such as Amandeep Khun-Khun, include fast food franchises in their portfolios.
2. Growth Potential
Some people may feel restricted by the need to follow franchise rules and stick to the same general menu and aesthetic as other restaurants in the chain. However, there is still room for creative and personal growth. Most franchises allow owners to make minor adjustments to the menu to suit local tastes or make their location stand out. Additionally, you have some control over the look of your store and how it fits in with your local community. Be sure to ask how much control you have over the various aspects of your store before you sign a franchise agreement.
3. Franchisee Support
The best franchise programs care about the success of individual franchise owners and work to build a supportive community. The restaurant industry is tough and many new restaurants fail. Having your fellow franchisees there to support you can make a big difference in your success.
4. Corporate Support
Aside from brand recognition, the greatest benefit of investing in a franchise is the existing support structure. The franchisor offers training for the owner and staff, helps with choosing a location and with getting ready for the grand opening. This can be particularly beneficial for owners who are new to the restaurant industry.
5. Opportunity To Support the Local Community
Fast food franchises are part of a large national or regional brand, but they are often owned and operated locally. Investing in a local franchise provides you with the opportunity to give back to the local community through charity events, food donations, organizing community events and providing jobs.
6. In-Demand Service
Fast food is a product that is always in demand. As people’s schedules become more hectic and they have less time for cooking or eating in sit-down restaurants, fast food continues to fill an important role in the food scene. Fast food concepts have expanded to include healthier options and new types of cuisines to adapt to a changing market.
7. Turnkey Business
As an investor, you may not be looking to spend a lot of time learning how to start a new business. Fast food franchises are a turnkey business that allows you to get started fast because a lot of the work has already been done for you.
If you are looking to expand your investment portfolio beyond the usual stocks, bonds and real estate investments, investing in a fast food franchise may make sense for you. No matter where you are located, there are probably opportunities available.